ALA Delivers the Decision Makers

ALA Annual Heads to New Orleans  - Book your exhibit space now!

If you pick one tradeshow in 2018 to deliver the largest potential for your products and services, make it the one that delivers the decision makers - THE ALA ANNUAL CONFERENCE.

THE ALA ANNUAL CONFERENCE, through its 58,000+ members, serves as the nation's top resource for public, academic, private, and school libraries. Exhibiting at ALA tradeshows provides the best and most comprehensive opportunity to reach decision makers in the library field. The Annual Conference is the industry leader... the oldest, largest, best-attended tradeshow for the library marketplace.

82% of attendees have buying influence for the products and services exhibited at the Annual Conference.

55% of attendees discover new companies to do business with based on face-to-face opportunities on the exhibit floor.

Whether learning in educational sessions, or on the exhibit floor, attendees come to the Annual Conference knowing it delivers the biggest return on their investment. With its wide range of exhibitors and activities, the exhibits have become a favorite place to search for new products, hear interesting speakers, meet emerging authors and participate in peer poster presentations.

For exhibitors, the ALA Annual Conference consistently ranks among the top tradeshows for attendee buying power. Eight out of 10 librarians to visit your exhibit space have the power to put your products and services into their libraries.

You'll meet a diverse audience to include all types of libraries from across the country, in all levels of management with the power to make a deal. The ALA Annual Conference attracts more decision-making librarians than any state event, any event for the publishing industry, or any niche event for public, special, academic and school libraries.

The numbers speak for themselves.

Attendees by job title:

  • Director 12%
  • Assistant Director 5%
  • Branch Manager/Other Manager 6%
  • Reference Librarian 7%
  • Head/Supervisory Librarian 4%
  • Reference Librarian 14%
  • Cataloging Librarian 6%
  • Systems Librarian 4%
  • Children's Librarian 4%
  • Collection Department 3%
  • Media Specialist 3%
  • Dean/Assistant Dean/Associate Dean 2%
  • Department Chair/Head 6%
  • Librarian 23% (includes General, Technical, Circulation, Information Literacy Librarian, Acquisitions, Government, Serials, Adult, Bibliographer, Young Adult, School/University)
  • Other 7% (includes Library Educator/Instructor, Association, Public Relations, Trustee, Consultant, Publisher, Writer, Editor)

The Annual Conference draws large numbers from the region and attract a strong national audience.

  • Northeast 15%
  • Southeast 16%
  • Midwest 20%
  • West 39%
  • Southwest 6%
  • International 4%

Where else can you find such a high concentration of your customers, partners, and new prospects under one roof? Reserve your space today!

For questions on available booth space or for additional information, please contact:

Zach Erickson, Rich Widick
Hall-Erickson, Inc.
98 East Chicago Ave.
Westmont, Illinois 60559
ala@heiexpo.com
800/752-6312; 630/434-7779
Fax: 630/434-1216

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